Iain Boyd started an E-mail thread on TidBITs Talk with the subject “Domain of frivolity”. He realized that with Apple’s .Mac service being re-branded under [Mobile Me](http://www.apple.com/mobileme/) the new **me.com** address could lend itself to some fun wordplay.
Iain said:
> To my slight embarrassment, after enjoying the WWDC video stream and a few beers, I am now the proud owner of “takeanotherlook@me.com”, “backch@me.com”, “throwthebook@me.com” and “haveago@me.com”.
After reading his cool new addresses I thought I’d log in and create a cool new address for myself. Unfortunately, all I could find available was
>iaml@me.com
And I just got a piece of spam.
Remember the Human 